Marketing Is Easy, Selling… Not So Much

Marketing is easy for me. Selling is not.

I don't like to sell. Yes, I have full faith in the quality of my music. I even “market” most of 23 albums with a theme. That makes them easier to sell.

Like Firefly? Get these CDs and songbook.

Drinking songs? Do you want Irish or Sci Fi drinking songs? .

Like hobbits? This album is fun.

Like Cats? Buy these 2 CDs or save money with the Celtfather Classics USB.

If that's how conversations happened at Renaissance festivals, it would be easy to sell music. It's never like that.

The toughest part is I have to get folks over to my merch table. That requires announcing it at shows. It's one of the reasons I've come to love the “You have C-D-s?” call and response. It just makes it easier for me to draw attention to that. But that still doesn't mean I even mention the merch table.

Instead, I post a picture, to casually remind anyone going to the Mid-South Renaissance Faire to drop by the table and check out the CDs.

Oy! Do you have any good suggestions on how to do this better… at shows? I would love your thoughts.

It's also difficult online. And I have a Celtic Halloween Music Special scheduled for YouTube next Thursday, October 25 at 8:30 PM CST. I hope you can make it.

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