For years, I’ve watched the music business change. I try to keep up. But when it comes to how people listen, I haven’t. Streaming music is the future of the music industry. I tried Pandora, but it turns out they don’t want Celtic music from indie artists. I have countless stories of Celtic musicians being […]
Tag Archives: music marketing
Unavailable on CD
I’ve been watching the changes in the music industry for several years now. Every now and then I ask fans, “how do you listen to music?” More and more often people say they download or stream music. That’s awesome. I’m the same way. But it’s also concerning. You see, years ago I devised my brilliant […]
15 Ways You Can Get Involved
Did you know that word-of-mouth marketing is the #1 any musician or business can promote themselves. Past fans have helped me book gigs, get featured on TV, podcasts and news, and even helped me attract new Gunn Runners. These are some of my top tips for how you can get involved and spread the word […]
Introduction to the Music of The Celtfather
This is Marc Gunn, The Celtfather. I’m a Celtic musician and podcaster. I thought it might be nice to have an episode of the podcast that lets you know about many of the things I do online. I don’t think this will be a comprehensive list. But it should give you a great starting point […]
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Please Make Another B-Side!
One of the bands I enjoy is Mumford & Sons. A while back I posted an article saying that their latest album Babel just sounded like a B-Side to Sign No More. My blog said there was nothing new, and the songs were less memorable. I can’t find the article. I guess I must’ve deleted it when I fell […]
The Proper Way to Share MP3s with Podcasters and Media People
I have gone entirely digital with my Irish & Celtic Music Podcast. That means, I no longer accept CDs for the show. That doesn’t mean I still don’t get ’em and sometimes enjoy them. But in general, I prefer to get MP3s direct from the Celtic artists who submit music to my podcast. The only trouble […]
Zen Music Marketing
I love Marcia Yudkin’s Marketing Minute newsletter. It’s short, quick, and easy-to-consume with a power punch awesome tip in each Wednesday edition. Today, she published one that struck home, because it touches on a pet peeve of mine. I have learned to be suspicious of such “marketing musts,” which all too often represent dogma from […]
Music Marketing 203: Sneaky Way to Make a Living as a Musician
Starting in 2000, I published a weekly email called The Bards Crier Music Marketing newsletter. It was one of the most-respected indie music marketing sites online. My goal was to guide musicians on the journey on how to make a living as a musician by documenting my own journey. The newsletter mostly stopped by the […]
CG011: Use the Force to Follow Your Bliss
When I was a kid, I believed I could use the Force from Star Wars. I never could move objects with my mind, but my idealistic belief I could accomplish anything. As Dr Emmett Brown said, “If you put your mind to it, you can accomplish anything”. I believe that wholeheartedly. It is one of the […]
Crowdfunding: The Biggest Challenge and Fear
Seven or so years ago, Christene LeDoux held a crowdfunding campaign for album Dust ‘n’ Branches … Songs From A Wanderer. This was long before Kickstarter or IndieGoGo. I was one of the first to pre-order the cd. I fell in love with Christene’s music on mp3.com. Her song “The Entertainer” is still one of my favorites. […]
