Nothing is impossible. That's been my rule of thumb for a while. The toughest thing is dreaming up the impossible and then pursuing it whole heartedly. But as Seth Godin points out,

“when you do something that everyone said was impossible, or that they never even considered, you get remembered for a long, long time.”

I must say it has served me well. I wasn't the first to jump on the free MP3 bandwagon. But I was became the champion of “free Celtic MP3s“. I found new ways to own that market. I also wasn't the first to give away MP3s in podcasts, but I learned how to master that market too.

Seth continues,

“once you demonstrate that the jar actually doesn't have a lid on it, people start jumping out left and right.”

That's what I did. I became the sequel. But with a little aggressive marketing, I've done well.

But what is next? I admit I'm not the most aggressive when it comes to adopting new ideas, unless they really appeal to me like podcasting did. What am I up to seven podcasts now? But with a little creativity and lot of persistence, you too can create and dominate a market.