I feel like I create far too many different aspects of my music that it needs some differentiation. Thus is born Dream Dragon, the new band name for my instrumental autoharp music.
Knowing what I know about marketing and promotion, I realize that if anything is to get recognition, you need a niche. I have far too many niches. Check out my booking page. There you see music for Renaissance festival, house concerts, Sci Fi Conventions, festivals, etc. I actually cleaned it up a while back. But the point stands. What is my musical focus? What do people know me for?
Quite honestly, I have never had anyone request that I play one of my instrumental tunes at a show. Yet, the next door neighbor took my instrumental CD to his art class and all of his student's loved it. It served as great mood music for painting. In fact, artist friend Amanda Carman told me the same as we were driving to the Georgia Renaissance Festival this year.
That tells me that people do enjoy my instrumental music. But who's gonna buy it? That's the big question.
For that reason, I decided to separate the brands. Just like Coca Cola doesn't sell Coca Cola lime soda, they sell Sprite. I'm gonna sell my instrumental music as Dream Dragon.
Why Dream Dragon?
Most of my instrumentals are ethereal tunes inspired by mythical creatures. A long time, I wrote a blog about the autoharp as an instrument of the elves. And re-reading it now, maybe I should've gone with an elven or fae theme. Ah well.
Nevertheless, I love the name. And I love dragons. So when I finally release that second album of instrumental autoharp music. This is the name you shall find it. In fact, I even setup a mailing list through Reverbnation for the new album. If you enjoy my instrumentals, please sign up today.
I should point out that despite the name change, my first instrumental album, Heart's Ease, is no different from the version I released under my name. I also don't plan to release a CD version of it with the name Dream Dragon, at least until I finish selling the original version.
