The Bards Crier Music Marketing & Promotion Ezine was first called The Bards Crier. The magazine features “free guerrilla music marketing and promotion tips for working musicians.” The name changed to The Bards Crier Music Marketing and Promotion Ezine when I learned a wee bit more about search engine optimization (SEO). I thought it would do better in the search engines with that name. I was sorta wrong.
While on the one hand, The Bards Crier Music Marketing & Promotion Ezine has done amazingly well in the search engines. It is regularly one of the top 5 for both “music marketing” and “music promotion”, its individual articles lost a little bit o'popularity overall. But that's not why I'm writing this article. My goal here is to explain what The Bards Crier Music Marketing & Promotion Ezine is.
Back in 1997, I started the Texas Musicians Network with my brother. We started putting together a site to help educate and promote Texas musicians. Our limited web design and programming knowledge put limits on our ability to continue too far with that website. However, I started learning a lot about music promotion.
A few years, I started the Brobdingnagian Bards and started sharing some of the simple, yet effective music marketing techniques that I'd learned promoting my band. The Bards Crier Music Marketing & Promotion Ezine was an instant success. Readers liked my short, simple, and straight-forward writing style. They liked the practical music marketing tips. The magazine sky-rocketed in numbers and became one of the most-popular music marketing and promotion ezines online.
Unfortunately, I ran dry of music marketing tips. Well, not really. Music marketing is a continual process, so it never Really runs dry. But as the Brobdingnagian Bards became more successful, I ran out of time to write articles, especially new and innovative ones. So I stopped… for the most part. Now The Bards Crier Music Marketing & Promotion Ezine comes out about once a month or so. Several thousand musicians read it passionately. You can find out more about it here:
I do keep thinking about continuing the magazine more than I currrently am. Time constraints prohibit me from doing too much sadly. But keep an eye open every month or so for a new article to challenge the way you market your music.
