Be Safe, Be Sorry

That’s the title of Marcia Yudkin’s weekly email newsletter.  Marcia is a fantastic copywriter.  I’ve been a subscriber for several years.  This latest email is one of many reasons why.  Marcia wrote, “With ‘me too’ marketing, you spend the same to get your message out as for a more distinctive idea.  Yet you enjoy a […]

Songs of My Father’s People

When I want to rock out, I put on some Celtic rock or fun Irish drinking songs.  Usually, I like to listen to lyrics.  When there’s a lot of music going on, I don’t really hear the lyrics.  I hear the music.  That’s why I enjoy Ed Miller, Fabrizio de Andre, Nick Hennessey, and a […]